Everyone we talked to had shiny and watery eyes just remembering a time when everything was possible, and dreams were so close to reality, that you could touch them with a finger. It was incredibly inspiring to have conversations with living witnesses of that incredible time. The best part was, of course, becoming sort of “intimate” with these great people. What was the best and most challenging part of going through the fashion archives of each house? Greta Ferro (right) as Irene, at Appeal Magazine on Made in Italy Some of the Krizia clothes came from Japan! We flew dresses from collections from all over the world. Probably 70 to 80 percent of the wardrobe is authentic. We reproduced some of the everyday clothes. We decided to use only real vintage pieces for the designers’ atelier pieces. How much of the wardrobe is authentic and how much was recreated? It was really fun to challenge these big actors to envision the original designers. That’s why we decided to cast big Italian names to play the designers, such as Raoul Bova, Stefania Rocca, Gaetano Bruno and Claudia Pandolfi. And we wanted to give the audience the same feeling. We decided to consider the designers as “special guests” in Irene’s life. Some of the designers are alive (like Giorgio Armani and Rosita Missoni). How challenging was it to cast the designers? Because nothing is impossible if you are really motivated. And we also hope to be able to talk to young people who need to start dreaming big again, as our characters do. On top of that, we hope to be able to tell the “big story” behind this one: the history of the fashion industry in Milan. We think this show is addressed to anyone who loves good stories, the kinds of stories where a young person overcomes difficulties with a lot of energy, passion and humor. What kind of audience do you think this show will appeal to? She becomes an independent woman - tough, intense, passionate and constantly in love with fashion and its creators. But by meeting incredible fashion talents, as well as a group of unique and unforgettable persons, she is able to make a life of her own. We can certainly describe Made in Italy as a personal journey of a young girl, Irene (our protagonist), unable to live within the female parameters of her time. What is the drama at the center of this story? It’s a story of passion, a unique marriage between taste, ideas, craziness and the great ability of designers to read the times. The history of fashion in Italy is a great one, and a 100 percent real one. They show a violent and crude side of our country, which, unfortunately, exists, but it is not the only story to tell. What do you hope this story conveys to audiences?Ī lot of the series that are coming out of Italy these days are crime stories. So, especially for new generations, we think it is important to know the origins, which took place mostly in Milan in the mid-’70s. But very few know the artists behind well-known worldwide brands like Krizia, Armani, Ferre and so on. Mastrangelo will even go to Rome in search of Valentino Garavani, combing through gorgeous Maison Valentino ’70s dresses, as well as going into the vaults of Bulgari’s Heritage Collection.Įverybody knows Italian fashion today. In the series, Mastrangelo is a firsthand witness to the shift of Italian fashion from haute couture to pret-a-porter as designers including Giorgio Armani (Raoul Bova), Walter Albini (Gaetano Bruno), Krizia’s Mariuccia Mandelli (Stefania Rocca), Gianni Versace (Achille Marciano), Miuccia Prada (Caterina Carpio), Rosita and Ottavio Missoni (Claudia Pandolfi, Enrico Loverso), Elio Fiorucci (Stefano Fregni), Gianfranco Ferre (Silvio Cavallo), and more attempt to build their empires. Made in Italy, directed by Luca Lucini and Ago Panini, tells the story through the eyes of Irene Mastrangelo (Greta Ferro), a young journalist who embarks upon a life-changing career at the prestigious fashion magazine Appeal under editor-in-chief Rita Pasini (Margherita Buy). Milan exploded as the global fashion capital, specializing in ready-to-wear, as brands including Versace, Armani and Dolce & Gabbana opened up shop. But it wasn’t until the ’70s that the industry became ingrained in every corner of the world as the everyday consumer craved high-end fashion and street wear that waltzed into stores right off the runway. Italy became a key player once again in the ’50s and ’60s as celebrities from Jackie Kennedy to Audrey Hepburn sought out bespoke work from Gucci and Valentino. Greta Ferro (right) as Irene at Appeal Magazine.
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